Established in 1971
Pioneered the fusion of sports clothing with popular culture
One of the most iconic brands in sports history
First apparel brand to forge partnerships with major pro basketball,
football, baseball, hockey and college leagues
Launched in 2012 as a premium lifestyle brand extension.
A fashion-forward collection of logo-led apparel and headwear.
Original jacket is a legend that has inspired the brand's onward development.
Wide range of coooperation with global brands and artists such as Carhartt, Tinie Tempah, and Moussey
This has become the go-to brand for athletes, entertainers and trendsetters.
Starter is ready to play harder than ever - with a
curated product collection designed for the player,
fan, and Starter in us all. Now is the time to embrace the very best you can be.
You are what you wear, and Starter Black Label's DNA reflects
its iconic status as a highly-respected premium fashion brand
that provides sports-inspired street apparel and headwear
that has earned respect and cudos.
USA KOREA JAPAN BRAZIL ITALY UNITED KINGDOM IRELAND FRANCE GERMANY NETHERLANDS AUSTRIA NORWAY SWEDEN DENMARK SPAIN SWITZERLAND
Starter Black Label works together with numerous partners - ranging from
premium fashion brands and celebrities to events
Starter Black Label promotes a large celebrity gifting programme: MTV presenter Rebecca Dudley,
Justin Bieber, Rihanna, Drake, model Cara Delevingne, UK rappers Dappy, RizzleKicks, TinieTempah,
Rudimental, US Sports stars LeBron James, Victor Cruz, Russell Westbrook, Magic Johnson and
F1 champion Lewis Hamilton are among those regularly wearing the iconic brand.
An iconic US sports heritage brand that generates consumer excitement both with
young brand newbies, as well as those who remember Starter from its US roots.
Range attractive across both premium-niche and more mainstream tiers.
Ideal brand for wide-ranging cooperation opportunities - high-end designers,
music artists, and fashion brands.
Enjoy the Americana heritage trend in-store