Championed by a tight-knit crew of progressive minds who lived and breathed NYC’s raw
creative energy, a unique social movement began to take root that was strongly
influenced by New York’s unforgiving streets and colorful weave of global flavors.
The Soul Artists of Zoo York sprang to life from Manhattan’s Riverside Park and built a thriving
scene with aerosol, skateboards, block rockin’ beats, and originality at its core - that quickly
took on a life of its own and became an unstoppable global force.
By the dawn of the ’80s, the term Zoo York had come to firmly symbolize NYC’s
underground sect of artists, b-boys, skateboarders, punks, and their various creative off-shoots.
The Zoo York revolution was in full effect as graf writers bombed trains,
DJ’s mastered the wheels of steel, and skateboarders staked their claim to
now legendary spots like Astor, Washington Square, and the Brooklyn Banks.
Today, Zoo York is a highly-evolved, globally-recognized brand with unbreakable East Coast
attitude and dialect. As it has since day one, Zoo’s product line continues to be heavily
influenced by skateboarding, graffiti, hip-hop, punk, and everything in between.
The Manhattan-based brand proudly serves up a wide range of casual, utilitarian looks for men
and women that fuse authentic military-influenced overtones with iconic Zoo York City imagery.
The company also continues to be strongly backed by the Zoo Crew, which includes
original NYC graffiti artists, designers, musicians, BMX riders, and some of the
biggest names in the skateboard community.
Zoo York has become a globally-recognized brand with
unbreakable East Coast attitude and dialect.
Zoo’s product line continues to draw energy from its primary
influences of skateboarding, graffiti, hip-hop, punk and everything in between.
The New York-based brand proudly serves up a wide range of casual,
utilitarian looks for men and women that fuse authentic military-influenced
overtones with iconic Zoo York City imagery. The brand also continues
to be strongly backed by the Zoo Skate team,
which includes some of the biggest names in the skate community.
Zoo York can be found across the world.
A skater/someone who is immersed in skate culture. Part of the YouTube,
Instagram and GoPro generation. Always looking for the newest skate
hang-outs. A non-conformist interested in urban and streetwear brands and
focused on skateboards, sneakers and headwear. Easygoing with tight-knit
group of friends. A true follower of the Zoo York brand and other credible
purist skate brands. Willing to spend hours perfecting skate tricks, ﬁlmed on GoPro.
Strong and instantly-recognizable logo
Unique, global skate-inspired lifestyle brand with deep and authentic NYC roots
First brand to extend skate culture beyond West Coast USA
Huge asset bank of useable graphics
US skate team available to travel the world for performances/retailers/competitions/signings
Numerous options for multi-category sourcing, including apparel, footwear, hardgoods, headwear, belts, electronics and accessories Wide selection of mid- and premium-level skate decks available worldwide Strength of global marketing with access to impactful video and photographic content
which is provided monthly